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SOPHIE

CONNECTING BRANDS

WITH CONSUMERS
WITH EMPLOYEES
WITH EACH OTHER
services
Beratung von Markenstrategien

Do you want to take your brand to a new level? with a frWith a technical perspective and innovative approaches, I develop tailor-made strategies that bring your vision, values and goals together with your target group. Your brand will stand out from the crowd and conquer the hearts of all brand lovers! 

BRAND STRATEGY

Kampagnenplanung

Do you want your marketing campaigns to win hearts and achieve long-term customer loyalty? From strategic planning to brainstorming and implementation, I support you with my expertise to create authentic campaigns that draw attention and turn your brand into a real game changer.

CAMPAIGN PLANNING

Freelancer Projektmanagement

Do you need team support to drive your brands forward? As an experienced project manager, I keep track and ensure that you continue to successfully achieve your goals. With my experience in social media, event management, go-to-market planning and processes, I can support you individually

PROJECT MANAGEMENT

AUTHENTIC BRAND CONSULTANCY

Sophie
Sophie Connecting Brands.jpg

Hi,
I'm Sophie 

Authentic brands inspire me! That's why it's totally my thing to put myself in the shoes of every brand and its personality. With over 10 years of experience in project management, strategic brand planning and various areas of marketing, I am the perfect partner to help you take your branding goals to a whole new level. Communication is my superpower! My structured way of working and the ability to inspire people help me as a consultant to drive projects forward and achieve outstanding results. For me, quality, creativity and efficiency are of great importance when advising brands - and of course I always have a lot of fun doing it! With a positive attitude and strategic skills, I have successfully managed projects and led teams to success in my career. As a marketing insider, I master end-to-end planning and the effective use of processes to create convincing branding measures. Would you like to learn more about me? Then let's talk and think together about how we can change the world of brands! I look forward to hearing your visions and working with you.

Portfolio

Brand Strategy

In my position as Team Lead Brand Development at the Goodlife Company, I had the exciting task of developing a brand strategy for HEJ Natural together with talented colleagues from the areas of branding, content and design. I was responsible for the entire project including schedule monitoring, coordination of tasks and workshops, and team briefings. I also created a comprehensive strategy document and presented it to the management. The result was a brand book that recorded all the important characteristics of the HEJ Natural brand. It included not only the strategy that defined where the brand journey is going, but also the visual and verbal language that supported our #snack better strategy. Thanks to this brand book, all employees received a uniform understanding of the brand and its positioning in the market. Additionally, it helped my team create meaningful campaigns that met both company and brand goals. As a result, HEJ Natural became more visible in the snack market and was able to continue to grow. What am I particularly proud of? The project was started in my very first weeks at HEJ Natural and I was able to get used to the brand very quickly. Together with the team, we were able to set up an extensive brand strategy within a very short time, which was positively received by all colleagues. What was my biggest learning? From my previous work in a large corporation, I was used to processes and schedules being strictly structured. But here I quickly realized that in a small (almost start-up) company, the processes are more dynamic and flexible. This has pushed me to adapt my way of working and schedules and to work with full agility.

Markenberatung Brand Book

What others say about me

Johannes Zerger / Head of Marketing, Goodlife Company

Sophie and her team played a crucial role in growing our brands to national significance in Germany, Austria and Switzerland through annual marketing campaigns including digital channels, events and out of home. Besides her extensive marketing and brand skillset Sophie is a great leader with the ability to motivate and excite her team and leads with empathy, vision and a good dose of fun. She is a very reliable and trustworthy employee and I very much enjoyed working with her.

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